Playground

About Me

Resume

Playground

About Me

Resume

Kindred Curiosity
Branding & Marketing Design

Project at a Glance

Timeline

Dec 2024 - Present

Tool

Figma, Procreate,

Photoshop, Illustrator

My Role

Visual Design

Web Design

Marketing design

Project Management

Team

Social Media Coordinator

Senior Graphic Designer

Marketing Director

Community & Programming Director

Context

Kindred Curiosity, a 501(c)(3) nonprofit dedicated to fostering community for Asian diaspora women, is expanding its digital series and offline events to deepen engagement across both online and in-person spaces.

Process

Moodboards were created to guide visual directions, and key solutions were prioritized through founder and marketing reviews. Final designs were refined in iterations and validated with continuous feedback from stakeholders and beta audiences.

Deliverables

Ultimately, the event and content concepts were translated into digital assets and event printings to support the overall campaign and strengthen community presence.

Community Event Visual Design

Context & Process

Kindred Curiosity’s flagship November event, co-hosted with Golden Guide, was themed “Meet Who You’re Becoming,” focusing on genuine connection and shared vulnerability. To translate this vision into design, I began with collaborative brainstorming and mood board curation to align on tone and priorities. After presenting three distinct directions, the final identity combined the warmth and fluidity of Direction 1 with the clarity and structure of Direction 3. This approach shaped a cohesive visual system across graphics, social media, and event signage, balancing emotional resonance with professional polish.

Outcome

Physical and digital visuals were created and released through quick iterations to support the event experience.

The full event cycle was promoted across Instagram in collaboration with a cross-functional team.

Reach was boosted by XXX% and engagement doubled, strengthening community visibility

Social Media Content Design

Context & Process

Community series were presented on major social media channels, primarily Instagram, featuring the Small Biz Series and Community Gatherings as the main digital content. I created cohesive and consistent designs to amplify the voice of local Asian women small business owners, while also designing themed illustrations for Community Gatherings to encourage engagement and participation.

Outcome

Digital Assets were conceptualized and delivered for community Gatherings, enhancing brand visibility and supporting community events.

10+ small business owners were highlighted through our Small Biz Series, generating significant organic reach and positioning Kindred Curiosity as a trusted platform for entrepreneurial storytelling.

Kindred Curiosity Web Design

Context & Process

Based on community feedback, the current website did not engage users or align visually with our branding. As the designer on the team, I led the website revamp, creating digital assets and illustrations to enhance the visual appeal and establish a clear hierarchy by refining the layout.