Freelance Projects & Explorations
Project at a Glance
Timeline
Dec 2022 - Present
Tool
Adobe Crete Suites
Figma
Spline, Cinema 4D
My Role
UX/UI Design
Illustrator
Digital Design
Team
Solo Contributor
Befreed App UX/UI Design
Befreed, a mobile reading app that breaks down the entire book in to bite-size content with AI. Product Team is seeking for design solutions to improve the user retention rate and attract more users. Ultimately, I translated the final solution into high-fidelity mockups, leveraging components from the new design system in Figma to ensure consistency and usability.
As the UX designer on the team, I led the end-to-end design to improve overall user experience and seamlessly integrated AI into the reading process, contributing to a more intuitive and engaging AI-optimized reading experience.
Tomo NFT Design
An NFT series was released to promote the collaboration between TOMO Inc. and Babylon. As the visual artist, I created three tiers of NFTs combining the TOMO mascot with Babylon’s logo.
Through close collaboration with the TOMO team, guided by strong art direction and rapid iterations, the NFT series was successfully launched and generated significant traffic for TOMO.
Loverwatch Game UI Design
Loverwatch was the first dating simulator produced by Overwatch 2 for its Valentine’s Day celebration. As the UI/UX designer on the team, I collaborated closely with producers to define the game’s visual aesthetic through detailed design briefs.
Across multiple agile iterations, I created over 20 UI components and in-game graphics. The game was successfully launched and played by Blizzard fans worldwide.
