








Hi, I’m Rachel Wu.
Hi, I’m Rachel Wu.
Hi, I’m Rachel Wu.
Hi, I’m Rachel Wu.
I craft
I craft
I craft
I craft
with
with
with
with
engaging user experiences
engaging user experiences
engaging user experiences
engaging user experiences
turning them into
turning them into seamless journeys that
turning them into
turning them into
seamless journeys that
seamless journeys that
seamless journeys that
RiotGames
Product Detail Page Design
RiotGames
Product Detail Page Design
RiotGames
Product Detail Page Design
Introducing new game content and enhancing player shopping experience
Introducing new game content and enhancing player shopping experience
Introducing new game content and enhancing player shopping experience
Product UX
Website
Design Systems












RiotGames
Product Detail Page Design
Introducing new game content and enhancing player shopping experience
Product UX
Website
Design Systems



















Genies Workshop
Web + Portal Design
Genies Workshop
Web + Portal Design
Genies Workshop
Web + Portal Design
Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”
Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”
Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”
Product UX
Website
Tooling
Genies Workshop
Web + Portal Design
Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”
Product UX
Website
Tooling










Befreed
AI-Optimized Content Design
Befreed
AI-Optimized Content Design
Befreed
AI-Optimized Content Design
Curated AI-powered reading journey for users to better consuming knowledge
Curated AI-powered reading journey for users to better consuming knowledge
Curated AI-powered reading journey for users to better consuming knowledge
Product UX
Website
Tooling















Befreed
AI-Optimized Content Design
Curated AI-powered reading journey for users to better consuming knowledge
Product UX
Website
Tooling