Hi, I'm Rachel Wu
I craft engaging user experience with versatile and attractive interfaces, turning them into seamless journeys that boost engagement

Hi, I'm Rachel Wu
I craft engaging user experience with versatile and attractive interfaces, turning them into seamless journeys that boost engagement

Hi, I'm Rachel Wu
I craft engaging user experience with versatile and attractive interfaces, turning them into seamless journeys that boost engagement

Hi, I'm Rachel Wu
I craft engaging user experience with versatile and attractive interfaces, turning them into seamless journeys that boost engagement

RiotGames

Product Detail Page Design

RiotGames

Product Detail Page Design

RiotGames

Product Detail Page Design

Designing detail page to support new game launch & improve user content discoverability

Designing detail page to support new game launch & improve user content discoverability

Designing detail page to support new game launch & improve user content discoverability

Product Redesign

Visual Redesign

Website

Design Systems

RiotGames

Product Detail Page Design

Designing detail page to support new game launch & improve user content discoverability

Product UX

Website

Design Systems

Genies Workshop

Web + Portal Design

Genies Workshop

Web + Portal Design

Genies Workshop

Web + Portal Design

Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”

Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”

Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”

Product UX

Website

Tooling

Genies Workshop

Web + Portal Design

Boosting the submission rate from 3% to 26% of Genies artist community “Workshop”

Product UX

Website

Tooling

Befreed

AI-Optimized Content Design

Befreed

AI-Optimized Content Design

Befreed

AI-Optimized Content Design

Curated AI-powered reading journey for users to better consuming knowledge

Curated AI-powered reading journey for users to better consuming knowledge

Curated AI-powered reading journey for users to better consuming knowledge

User Research

Content Design

Mobile

Befreed

AI-Optimized Content Design

Curated AI-powered reading journey for users to better consuming knowledge

Product UX

Website

Tooling