Hi, I'm Rachel
A UX designer with 2 years of experience working on AI and entertainment-related products in the technology industry
Curating Befreed’s AI-powered content digestion and discovery experience
User Research, Content Design, Mobile Design
Engagement
6 min
User Satisfaction
4.9*
Transforming Riot’s legacy shopping experience for better usability and multi-game support
Product Redesign, Web Design, Design System
Support
4 games, 100+ products
Boosting the UGC submission rate from 3%to 26% of Genies artist community "Workshop"
Portal Design, Web Design, Design System
Conversion Rate
26%
User Satisfaction
4.8*
Scaling MAUs from 12k to 25.75k by designing Silver Studio’s new gamified community feature
Visual Design, Assets Design, Iconography
Monthly Active Users
from 12k to 25.75k
Reshaping brand identity to highlight natural Boiron lifestyle
Brand Strategy, Brand Identity, Package Design
Engagement
6 min
User Satisfaction
4.9*
Curating Befreed’s AI-powered content digestion and discovery experience
User Research, Content Design, Mobile Design
Curating Befreed’s AI-powered content digestion and discovery experience
User Research, Content Design, Mobile Design
Transforming Riot’s legacy shopping experience for better usability and multi-game support
Product Redesign, Web Design, Design System
Transforming Riot’s legacy shopping experience for better usability and multi-game support
Product Redesign, Web Design, Design System
Boosting the UGC submission rate from 3%to 26% of Genies artist community "Workshop"
Portal Design, Web Design, Design System
Boosting the UGC submission rate from 3%to 26% of Genies artist community "Workshop"
Portal Design, Web Design, Design System
Scaling MAUs from 12k to 25.75k by designing Silver Studio’s new gamified community feature
Visual Design, Assets Design, Iconography
Scaling MAUs from 12k to 25.75k by designing Silver Studio’s new gamified community feature
Visual Design, Assets Design, Iconography
Reshaping brand identity to highlight natural Boiron lifestyle
Brand Strategy, Brand Identity, Package Design
Reshaping brand identity to highlight natural Boiron lifestyle
Brand Strategy, Brand Identity, Package Design
Playground
In addition to UX design, I’m deeply curious about exploring other design disciplines and have collaborated with a variety of clients across different fields.
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Playground
In addition to UX design, I’m deeply curious about exploring other design disciplines and have collaborated with a variety of clients across different fields.
About Me
I'm a designer, a cat lover and a member of the Asian diaspora community.
Experience
UX Designer
Befreed
Jan 2025 - June 2025
UX Designer
Genies
July 2023 - Apr 2024
Game UX Designer (Project Based)
Psyop
Sep 2022 - Dec 2022
UX/UI Design Intern
RiotGames
Jun 2022 - Sep 2022
Experience
UX Designer
Befreed
Jan 2020 - Jan 2023
UX Designer
Genies
Jan 2018 - Jan 2020
Game UX Designer
(Project Based)
Psyop
Jun 2016 - Present
UX/UI Design Intern
RiotGames
Jan 2011 - Jun 2015