Boiron Branding Design
Project at a Glance
Timeline
Feb 2024 - Jun 2024
Tool
Adobe Illustrator
Photoshop
My Role
Market Research
Branding Design
Experiential Design
Team
Solo Contributor
As the leader in homeopathic medicine, Boiron can encourage more people to use its safe, natural, and effective products as part of their healthy lifestyle. In the whole design process, I emphasized the nature of the products through my own photography of the ingredients.
Through comprehensive marketing research, emerging opportunities were identified in the market along with key brand insights. These findings informed the core design criteria for the next ideation phase, guiding brand refinement and visual storytelling directions.
A refreshed brand identity system was developed to establish consistent visual storytelling across all touchpoints. Three major packaging designs, along with a display and exhibition booth, were created to support Boiron’s expansion into the North American market.
Design Process
Market Research
Ideation
Brand element brainstorming was conducted to explore potential directions for the logo, typography, and color palette. Inspired by Boiron’s natural ingredients, moodboards and visual themes were developed to guide the creation of an organic and trustworthy brand identity.
Stationery System
Through multiple rounds of iteration, a consistent brand identity was established and developed into a comprehensive stationery system.
Package Design
By utilizing the primary color palette, three major packaging designs were developed and categorized to create clear product differentiation.
Trade Booth Design
Marketing research revealed that Boiron frequently participates in homeopathic medicine expos. A visually engaging trade booth was therefore designed to create an immersive physical experience and enhance brand awareness among new audiences.
Brand Bible Design
Building on the established brand elements, a cohesive brand bible was developed to help designers understand and apply the visual identity with clarity and consistency.
Digital Application Design
The upgraded visual system was applied to the website and mobile app to better represent the refreshed brand identity and create a more digital-friendly user experience.
