I'm a designer, a cat lover and a member of the Asian diaspora community

🎮 & ☕️ fuel my creativity, and I like to work collaboratively in groups and inspired be peers.

My Experience

• Led 10+ user interviews and product audit to identify Befreed’s target audience and 5+ key opportunities, informing the product vision

• Synthesized insights from 20+ user research findings, leading to scalable design solutions that enhanced user engagement and

shaped roadmap priorities

• Established the information architecture to improve the clarity and discoverability of the book content

• Created 5+ user flows, 30+ polished mockups, and clickable prototypes to shape the Befreed mobile content discovery

experience, improving content accessibility and supporting a smooth developer handoff for launch

• Led 10+ user interviews and product audit to identify Befreed’s target audience and 5+ key opportunities, informing the product vision

• Synthesized insights from 20+ user research findings, leading to scalable design solutions that enhanced user engagement and

shaped roadmap priorities

• Established the information architecture to improve the clarity and discoverability of the book content

• Created 5+ user flows, 30+ polished mockups, and clickable prototypes to shape the Befreed mobile content discovery

experience, improving content accessibility and supporting a smooth developer handoff for launch

• Led 10+ user interviews and product audit to identify Befreed’s target audience and 5+ key opportunities, informing the product vision

• Synthesized insights from 20+ user research findings, leading to scalable design solutions that enhanced user engagement and

shaped roadmap priorities

• Established the information architecture to improve the clarity and discoverability of the book content

• Created 5+ user flows, 30+ polished mockups, and clickable prototypes to shape the Befreed mobile content discovery

experience, improving content accessibility and supporting a smooth developer handoff for launch

• Led 10+ user interviews and product audit to identify Befreed’s target audience and 5+ key opportunities, informing the product vision

• Synthesized insights from 20+ user research findings, leading to scalable design solutions that enhanced user engagement and

shaped roadmap priorities

• Established the information architecture to improve the clarity and discoverability of the book content

• Created 5+ user flows, 30+ polished mockups, and clickable prototypes to shape the Befreed mobile content discovery

experience, improving content accessibility and supporting a smooth developer handoff for launch

• Led 10+ user interviews and product audit to identify Befreed’s target audience and 5+ key opportunities, informing the product vision

• Synthesized insights from 20+ user research findings, leading to scalable design solutions that enhanced user engagement and

shaped roadmap priorities

• Established the information architecture to improve the clarity and discoverability of the book content

• Created 5+ user flows, 30+ polished mockups, and clickable prototypes to shape the Befreed mobile content discovery

experience, improving content accessibility and supporting a smooth developer handoff for launch

• Drove the Workshop web design from end to end, enhancing the creation experience, increasing asset submission from 3%to 26%

• Led the mobile community experience design, boosting MAUs from 12k to 25.75k through gamified user flows and

compelling visual designs

• Developed a scalable design system in Figma, creating 10+ reusable components to streamline product team collaboration,

reducing the design update effort by 50%

• Successfully launched Loverwatch, delivering 20+ cohesive UI assets, comprehensive style guides, and intuitive game flows

to enhance player experience and ensure implementation consistency, contributing to 100k Blizzard players in launch week

• Partnered closely with cross-functional teams to validate problems and solutions, drove alignment on design direction

• Optimized user-centric experiences for E-commerce journeys, built modular detail pages to support 4 games, 100+ products

• Developed high-fidelity UI designs, design flows, and interactive prototypes in Figma, leveraging 10+ design system

components and contributing to system evolution