Product Design
Visual Design
Workshop
Workshop
Project Overview
Project Overview
Project Overview
I collaborated with a cross-functional team to launch the Workshop Website+Portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
Role
Role
Role
UIUX Designer
Work with: Marketing, PM, Artist, Dev team
UIUX Designer
Work with: Marketing, PM, Artist, Dev team
Timeline
Timeline
Timeline
Nov - January 2023
Nov - January 2023
Tasks
Tasks
Tasks
User Research
Interaction Design
Usability Testing
UI/Visual Design
User Research
Interaction Design
Usability Testing
UI/Visual Design
Tool
Tool
Tool
Optimal Workshop
Miro
Figma
Figma
Adobe Creative Suites
Who's Genies? And what is Workshop?
Who's Genies? And what is Workshop?
Genies is an LA-based startup focused on avatar creation and digital fashion for Gen Z.
Its Workshop platform, built for artists creating digital assets, has partnered with over 40 external creators, 200+ digital assets creations, integrating their works into the Genies ecosystem.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
Problems
Artists struggle with understanding prompt requirements and accessing creative tools, leading to only 3% submission rates.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
Solutions
An interactive webpage that actively guides and inspire artists through the creative process.
Information Architecture Redesign
Using infographic and copies to break down stop by step to educate users about the workshop.
Prompt Redesign
Humans are visual creatures especially ARTISTS. With the interactive prompt we can provide more visual hints, Inspire artists with flavor copy and prioritize key information for better clarity.
Forster Genies Artist Community
Establish more content engagement with artist and share more workshop insight in the community.
Creation Support
Provide FAQs, education, guidance support, easy to onboarding the creation process.
Result
However, Submission rate remain at 8%.
What happened?
However, Submission rate remain at 8%.
What happened?
User Interview
User Interview
After launching the Workshop platform, we gathered feedback through surveys from 36 artists and interviews with 8 external artists. We discovered that some issues still hinder the creative journey for users on the platform.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
They said…
It’s annoying to go back and forth between the Workshop and the Google Drive.
The template aims to enhance design consistency and efficiency for designers and developers, enabling periodic updates and promotions without additional team effort.
I have to wait weeks for email confirmation and feedback, and it’s a long process to figure out what went wrong."
The template aims to enhance design consistency and efficiency for designers and developers, enabling periodic updates and promotions without additional team effort.
I’ve had to re-upload my files a few times because the Google Drive link keeps breaking or isn’t accessible. It’s frustrating to deal with.
The template aims to enhance design consistency and efficiency for designers and developers, enabling periodic updates and promotions without additional team effort.
Analysis (Affinity Map)
After gathering 60+ data points. I slowly let the data categorize themselves into 4 major clusters I can reflect in my How Might We's and ideation phase later.
The template aims to enhance design consistency and efficiency for designers and developers, enabling periodic updates and promotions without additional team effort.
Insights
Our artists are blocked by the redundant and clueless submit process.
Our artists are blocked by the redundant and clueless submit process.
How Might We…
Enable artist to submit works smoother and keep them on track?
Enable artist to submit works smoother and keep them on track?
Initial Ideas + A New Direction
Initial Ideas + A New Direction
From my interviews, I uncovered themes like time consumption and lack of tracking, which highlighted a need for a solution to streamline our process. To address these issues, I realized that only website modifications could genuinely make a difference. Specifically, we needed tools to guide artists through the workflow more effectively. However, with time being crucial and limited resources, building a new tool from scratch wasn’t feasible. That’s when I thought of repurposing one of our existing internal tools, the Dev Portal, which the development team uses to track Unity packs. After aligning with our tech team, I began adapting the Dev Portal into a Workshop portal tailored to support artists throughout their journey.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
Seamless Submissions
Upload work directly within the Workshop platform – no need for additional tools or external platforms. Everything you need to submit your assets is right here, in one streamlined process.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
Effortless Uploading
Experience a quick, guided upload process designed to save time and keep focused on creation.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
Organized Dashboard
Keep track of all your submissions in one place. Our intuitive dashboard lets you review past uploads, receive feedback, and monitor your progress with ease, so you can keep creating confidently.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
View Full Prototype
View Full Prototype
Usability Testing
Usability Testing
We conducted usability testing by inviting 10 artists and 10 internal team members to explore the website and portal. Each participant selected a prompt of interest, created a description related to it, and successfully uploaded their assigned file to the portal. This process allowed us to assess ease of navigation, prompt engagement, and file upload functionality in a real-use scenario.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
As a member of the Genies product team, I collaborated with a cross-functional team to launch the Workshop website and web portal for the Genies artist community. This platform enables artists to create and contribute amazing digital assets that enhance the Genies digital ecosystem.
I took the initiative to audit the existing experience, conducted a contextual inquiry, and developed a new information architecture. Additionally, I created a standardized asset library and designed the portal from scratch, iterating based on user feedback. These efforts resulted in a significant improvement, with the submission rate increasing from 3% to 26%, while the asset library enhanced the team's efficiency and effectiveness. This redesign also received positive recognition from the external artist community.
Final Result
Increase the submission rate from 3% to 26%
Increase the submission rate from 3% to 26%
Release 10+ external artists collaborations in a month.
Establish a thriving Workshop Discord community with over 100 active artist members.
Average asset approval time has been reduced from 2.5 weeks to just 1 week.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
I revamped the prompt section for the workshop website redesign project, aiming to enhance user engagement with various topics and styles. The previous prompt tile design was outdated and inconsistent, hindering users' ability to quickly understand the information.
